the primary source. News headline was: ' The love of fish can be costly ', I changed it a bit. :-).
My good friend and business partner. Igor Osadchy. He is Student, said at the. forum mbnews. one thing is very instructive to advertisers, designers and entrepreneurs with the case of copyright infringement.
History is.
... Most of the townspeople, most likely, and did not pay attention to the blue banner with a girl kissing a shark.
Just so cute and seemingly uncomplicated picture is nothing but a product of St. Petersburg 's famous art studio «Doping-pong», whose works, including advertising, are equally highly valued, both in Russia and abroad. However, the status of this company and prices are such that it is difficult to assume, if the picture is ordered directly. Especially when you consider that the studio on the site you can download it for free as a wallpaper.
This advertisement, which has long hung on the facade of the cinema ' Murmansk '.
And this is the original from the «Doping-pong».
The most blasphemous is that this work was created by the death of the great German filmmaker Leni Riefenstahl, whose films have become classics of world cinema. One of them, ... This is it, Lenny - the same German girl who loved sharks. Of course, anyone who was familiar with the original plan, did not like that everything is ultimately reduced to commercial herring, and the author Dmitry Mishenin called it ... The fact that such an obvious rip-off could take self-respecting advertising agency, there could be no question. Obviously, some of the employees ' Qatran ... In general, it is their name and logo on a banner with them and all the demand.
So judged, and the legal representative «Doping-pong», putting forward a claim against the fish-processing company. But as it turned out unexpectedly from a conversation with her co-workers, they are in this situation - also the aggrieved party. It turns out that the notorious ... Banner design was made employees of the agency «Arbooz». It was they who decided to execute the order, ... But these expectations were not realized. In «Doping-pong» quite well organized feedback from fans.
Thus, the unsuspecting company acquired the stolen intellectual property, and with it the serious problems with its real owners. Vladimir Krylov, director of ... The agency «Arbooz» gave us a sketch, then the final image, we bought it and was assured it is in a legal manner, and then they are not even able to clearly explain to us what happened! . I even offered to buy Dmitry Mishenin him this picture, but it continues to trade and threaten us, though he knows that we just bought it from Arbooz'a! . Nevertheless, it is very unpleasant for us, history, and it runs long enough. ...
The fate of ... As experts have told us for copyright protection, to settle this situation will not be easy. Representatives of the art studio demanded immediate lifting of the banner, or pay a substantial monetary compensation. Attorney «Doping-pong» Dmitry Kopich sure if it really goes to court, his clients benefit in it, and the budget is seriously diminished the defendant's. The only thing that will be the last time to do - to put forward, in turn, claim negligent advertisers continue to tightly control the process of realization of their orders. As shown by this case, art objects in modern society - these are the same products that are bought and sold, and the quality ( and origin ), which is, as they say, watch out in both. Copyright violators Russian law punishes severely '.
What can I add on my own.
C ' Katranom ' work, and they occasionally come to us for help. A year ago, worked very closely, but from a desire to save money (a good desire in the business - cost optimization ), they decided to create a promotional department. But in many areas of business in t. h. and marketing, is cheaper - does not always mean that there will be qualitatively. In this case, just as it happened. :-(.
I still would advise advertisers and business owners, if you are new to the work of an advertising agency, look at their portfolio ( customer ), the period of the market, find their reputations, make a contract which will be spelled out responsibilities in terms of violation . Dr.. and you will be able to avoid many troubles.
By the way,. about a similar case, I wrote in my blog to another blog site.